Features
What Siffo does, grouped the way you would ask about it.
An AI that reads what you filed, seven interactive elements it can build from it, analytics on how readers actually used them, and publishing that does not disturb your CMS.
Sample story throughout: "Nine years after the flood, Yola’s drainage plan exists only on paper", Adamawa desk. Figures are illustrative.
AI analysis
An assistant that reads, not a writer that edits.
Siffo analyses your article and the material you uploaded with it, then says where interactivity would add something. Built on the Anthropic Claude API, behind a provider layer so the engine can be changed without rebuilding the plugin.
Finds the figures
Statistics and data points
It picks out the numbers in your copy and in your spreadsheet that could carry an animated statistic or a chart.
Finds the sequence
Events that form a timeline
Dates scattered through four paragraphs become one dated sequence a reader can follow.
Finds the line
Quotes worth setting large
It proposes the sentence it reads as the strongest. You can take a different one.
Places your media
Where photos and video land
It suggests the point in the narrative where each photograph or clip does the most work.
Explains itself
A reason with every offer
Each recommendation says why it was made and which paragraph and file it came from.
Never rewrites
Your words are untouched
The AI does not alter, rewrite, summarise or rephrase your text. Not once, not ever.
Draft copy. Written from the product brief so the page can be reviewed. Replace with the final wording when it is ready.
Visual elements
Seven things Siffo can build from what you filed.
Each one is configured by the reporter without code, and each cites the paragraph and the file it came from.
- Animated statistics
A number that counts up as the reader reaches it, drawn from your uploaded data or entered by hand.
- Charts
Bar, line and pie, from a CSV or spreadsheet you upload or figures you type. Units, years and source sit under the chart.
- Timelines
Dated events in order, vertical or horizontal, taken from the dates already in your copy.
- Scroll-triggered images
Photographs that fade, slide or zoom into place as the reader moves down the story.
- Video sections
Full-width video at the point in the story where it lands, from your own file or a YouTube or Vimeo link.
- Photo galleries
Grouped photographs with their captions and credits, held together so the page stays short enough to finish.
- Pull quotes
A line already in your copy, set large. You choose the line; Siffo styles it.
Analytics
What readers did with the story, not just how many arrived.
A dashboard in your Siffo account, per story and per element.
Story performance
Views, average read time, scroll depth and completion rate for every story you publish with an element in it.
Element engagement
Element view rate, engagement rate and time spent on each one, so you learn which kinds of interactivity your readers use.
Video behaviour
Play rate and completion rate on every video section, separately from the rest of the page.
Device breakdown
How much of your audience met the story on a phone, which for most Nigerian newsrooms is nearly all of it.
Story against story
Compare one piece with another and see which treatments held readers to the end.
Your own figures
Siffo’s numbers sit beside whatever analytics you already run, not in place of them.
Publishing
It embeds in your post and stays yours.
Elements render inside the published article on your own domain.
- Renders in the post
The element is part of your page at your URL, under your masthead, counted by your own analytics.
- Updates without republishing
Change the data in Siffo and every post carrying that element updates itself.
- Built for a slow connection
No element may add more than 40 KB to the page, compressed. A low-bandwidth reader mode strips heavy assets automatically.
- Readable without scripts
A chart serves its table, a map serves its list of places, a timeline serves its entries in order.
- Mobile first
Every element is designed for a phone on a Nigerian mobile connection before it is designed for a desktop.
- Attribution
A small Siffo watermark sits in the corner of the interactive element, in the manner of a map attribution. Never on your text or your photographs.
Support
A person, and documentation that answers the question.
Response times are set by your tier.
- Help documentation
Written for reporters and desk editors, not for developers. Covers every element and every setting.
- Support response
Two working days on One desk, one working day on Full newsroom, four working hours and a named contact on Group.
- Security
Unpublished material is sensitive. Journalists reach only their own newsroom’s drafts, media and analytics, and everything in transit is encrypted.
Get started
Put Siffo on your WordPress and file one story through it.
Install the plugin, file the draft you are working on now, and read what Siffo offers to build from it. Refuse all of it and you have lost a minute.